Freelance Copywriter and Content Writer
Visuals hook them. But it’s your words that make them trust you enough to stay.
I’m John, a freelance copywriter and content writer. If you want to hire a copywriter or a content writer for your website, blog or emails, you get real copywriting and content writing services from one person, not a template and not a rewrite.
It matters, because in 2025, 83% of B2B marketers stated content is their top tool for generating demand.
I write for startups, founders, SaaS teams and small businesses in the US and UK. I work remotely from India, so my rates stay below what writers in the US and UK charge for the same work.
Copywriting and Content Writing Services I Offer
- Website copywriting: homepage, service and landing pages that explain what you do in seconds
- SEO content writing: blog posts and guides built around what your buyers actually search
- Blog writing services: posts in your voice, researched and sourced
- Email copywriting: welcome emails, newsletters and cold email that gets replies
- Editing: tightening the content you already have
Copywriter or Content Writer: Which One Do You Need?
A copywriter writes to get someone to act. A content writer writes to help someone learn, and to be found. Most businesses need both, and I do both, so your voice stays the same on every page.
| Copywriter | Content writer | |
|---|---|---|
| Goal | Get the reader to act | Help the reader learn and find you |
| Typical work | Sales pages, landing pages, emails | Blog posts, guides, case studies |
| Measured by | Conversions and replies | Rankings, traffic and trust |
Why Content Misses the Mark
You’ve got visitors, but few click through and bounce rates are high.
One reason is that the copy doesn’t speak their language. The best copywriting and content writing for websites and blogs starts with your audience’s hesitations, questions and habits, not with words.
Picture a page filled with vague phrases. A visitor scrolls, hesitates and leaves.
Now picture that same page starting with a clear benefit right at the top. That kind of change makes people pay attention.
SEO Content Writing That Reads Like a Person Wrote It
As an SEO content writer, I don’t play keyword tricks. The better a page answers real questions, the more Google pays attention. SEO friendly content is easy to follow and worth reading, and most “SEO optimized” writing still fails at both.
Example: skip lines like “we offer scalable cloud solutions.” Instead try “you can add users as your team grows.” That’s the kind of language real people look for.
Already Have Content? Editing That Sharpens, Not Softens
If your homepage feels warm but the rest sounds stiff, people notice. Good editing makes your site sound like one person is speaking the whole way through. You get:
- Better flow from intro to action
- Precise word choices for your audience
- Leaner copy with stronger takeaways
- Text that fits your style, not someone else’s
How Pricing Works
I quote by the project, based on how many pieces you need, how much research they take and how soon you need them. Send me what you have and I’ll reply with a clear quote, so you know the full cost before I start.
A good brief also cuts revisions. Here is how to brief a freelance copywriter so you get the right draft the first time.
See How I Write Before You Decide
Read samples of how I write, or see how I approach a case study. Want to hire a copywriter or content writer? Fill in the form below or email johnm@jbmartyn.com with what you need written, and I’ll get back to you.
Questions About Hiring a Copywriter or Content Writer
Freelance rates run from a fraction of a dollar to over a dollar per word, depending on scope and experience, and strategy work is priced higher. I quote by the project, and because I work from India, the same scope costs less than it would with a US or UK writer. Send me your brief and I’ll send a quote.
A copywriter writes to get someone to act, such as a sales page, landing page or email. A content writer writes to inform and be found, such as a blog post, guide or case study. I do both, so your voice stays the same across every page.
A freelancer is usually the better fit for a startup, because you talk directly to the person writing and you don’t pay for account managers. An agency makes sense when you need design, video and a large team under one roof. I’m a freelancer, so that’s my bias, but I’ll tell you if your project needs an agency.
A good content writer researches the topic, structures it for readability and search, and revises based on feedback. Writing the words is only part of the job. Strategy and briefing quality usually matter more than raw writing speed.
They help more of the right people reach your site, believe what you’re saying, and take the action you want.
That’s the goal. Writers who know what they’re doing write like you, not just for you.
I can clean it up, keep your message, and make sure it connects with readers.
Aim to update your content every 3 to 6 months to stay fresh and relevant.