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// From the blog

Copywriting notes.

Thoughts on briefs, content, and getting words to actually work for a business. Written from real client work, not theory, the same freelance content writer approach behind every piece linked here.

What D&AD’s “The Copy Book” Taught Me About Writing Copy That Actually Sells
CopywritingAug 16, 2026

What D&AD’s “The Copy Book” Taught Me About Writing Copy That Actually Sells

I bought D&AD’s The Copy Book thinking it would sharpen my content writing. Blog posts, website copy, the stuff I actually get hired for most of the time.…

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How to Brief a Freelance Copywriter so you don’t get Generic Content Back

Copywriting · Aug 3, 2026

How to Brief a Freelance Copywriter so you don’t get Generic Content Back

You hired a freelance copywriter, sent over a two line brief, and got back exactly what you paid…

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