// From the blog
Copywriting notes.
Thoughts on briefs, content, and getting words to actually work for a business. Written from real client work, not theory, the same freelance content writer approach behind every piece linked here.
How to Write a Case Study for a Service Business (And Why Most Never Do)
You have a folder of nice testimonials. “Great to work with.” “Delivered on time.” “Highly recommend!” They are true, and they change almost NOBODY’S MIND. A stranger comparing…
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What D&AD’s “The Copy Book” Taught Me About Writing Copy That Actually Sells
I bought D&AD’s The Copy Book thinking it would sharpen my content writing. Blog posts, website copy, the…
How to Brief a Freelance Copywriter so you don’t get Generic Content Back
You hired a freelance copywriter, sent over a two line brief, and got back exactly what you paid…