// From the blog
Copywriting notes.
Thoughts on briefs, content, and getting words to actually work for a business. Written from real client work, not theory, the same freelance content writer approach behind every piece linked here.
Content Strategy for Nonprofits: How a Small Team Builds Trust Without Burning Out
You run programs all day. Then around 9pm the newsletter, the donor email, and the website update land on your plate too. That is not a writing problem…
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How Much Time Does Content Batching Actually Save a Small Business?
You know you are supposed to post consistently. But you also know that the three platforms you are…
How to Write a Case Study for a Service Business (And Why Most Never Do)
You have a folder of nice testimonials. “Great to work with.” “Delivered on time.” “Highly recommend!” They are…
What D&AD’s “The Copy Book” Taught Me About Writing Copy That Actually Sells
I bought D&AD’s The Copy Book thinking it would sharpen my content writing. Blog posts, website copy, the…
How to Brief a Freelance Copywriter so you don’t get Generic Content Back
You hired a freelance copywriter, sent over a two line brief, and got back exactly what you paid…